Mobile marketing

Although the digital era is in the courtyard, the old old-fashioned SMS messaging tool is experiencing a rebirth. They become more useful, literate and relevant. When such messages come infrequently and contain interesting suggestions to the user, they are almost not annoying. Talk about how to use this tool for the benefit of business.

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Should I use instant messengers to promote a business? In a world where advertising can be seen on fences, pillars, underfoot on asphalt and even on toilet paper, this is a strange question. To use such a convenient and popular channel of information dissemination is necessary. In this article you will learn how to use instant messengers in business.

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At the end of February 2015, Google promised to update the search algorithm: to increase the value of the factor mobile-friendly or the adaptability of sites for viewing from mobile devices. Innovations will take effect from April 21. There are rumors among webmasters that the update of the algorithm will be so extensive that sites without adaptive layout will almost lose traffic.

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At the beginning of 2014, a significant event for online business took place - for the first time in the history of the Internet, the activity of mobile users surpassed the activity of PC users. This discovery is owned by comScore. In one of her recent studies, she found that in January of this year, the time spent on the Internet by US mobile users accounted for 55% of the total time using the global network.

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2012 Became the year of mobile traffic (finally). The use of smartphones and tablet computers has risen sharply in the past 12 months. These small gadgets, always at hand, have become an integral part of the daily life of many people. Website owners should be aware of this.

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If 2012 was the year of mobile traffic, then 2013 consolidated this trend. The number of smartphone and tablet owners continues to grow. In some countries, mobile traffic already dominates. Marketers need to take this into account when planning the budget for 2014. Below you will find relevant facts about m-Commerce, which will help develop an effective strategy for promoting projects, given the growing popularity of mobile gadgets.

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According to Nielsen and Google, users make 77% of mobile search queries from their home or office. They are probably one step away from stationary PCs, but they are still looking for information using smartphones or tablets. Mobile users' bounce rate is 9.56% higher than that of desktop PCs, according to the marketing agency Shareaholic.

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Новые возможности для продвижения, общения с командой и клиентами. Публичные каналы. Секретные чаты. Супергруппы. Работа с любого устройства. Все это - про Telegram. The features and capabilities of Telegram, an application from Pavel and Nikolay Durov, appeared in 2013. And he quickly began to gain popularity. Interestingly, the creators of the messenger did not spend (and are not going to spend) money on advertising and attracting users: new participants come on the word of mouth.

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According to a survey by Telemetrics and xAd, conducted in early 2013, 50% of online consumers in the United States are planning to purchase using mobile devices. They use smartphones and tablets to get basic information about the product of interest to them. While 46% of consumers use mobile gadgets during the entire purchase process.

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Successful marketers and marketing companies know that the key to future success lies in adapting and optimizing their services to the mobile market. Being in public places, you can always see some person who is busy with his smartphone. This phenomenon, which we encounter every day, occurs at home, but with tablets.

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You know perfectly well why you need to adapt the site for mobile traffic, right? There is another reason for you: Google will soon mark mobile-friendly icons on the display page with mobile-friendly icons for viewing on small screens of smartphones and tablets. The icon itself does not mean anything.

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Search engine optimization - we talk about it constantly - the area is very inert, and largely due to the powerful lobby of the seo companies themselves. Buying links on exchanges, linking, meta tags ... - to be honest, it’s already boring to read about all this. Let's talk about such a tool to increase search traffic, such as responsive website design.

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The world's largest search engine Google announced in early June of the planned changes in the algorithm of ranking sites for mobile issuance. Google considers smartphone owners to be an important and one of the fastest growing segments of Internet users. The search engine wants to provide mobile device owners with access to all the capabilities of the global network.

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Why spend money on ad tests and campaign settings if competitors have already done everything for you? These 6 services will help in a few clicks to find advertisements in your niche, see their detailed statistics and target audience. Track and analyze advertisements of competitors in teaser networks, Google Ads, "Yandex.

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Accelerated mobile pages or AMP is a technology that provides convenient information on the Internet from the screens of smartphones and tablets. How does AMP work? How to create and customize accelerated mobile pages? What tools can use site owners on popular CMS, including WordPress, Joomla!

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The chatbot is the result of human interaction with artificial intelligence: a robot that automatically responds to messages entered by the user in the chat. Chatbots can be used for a variety of purposes: from performing everyday tasks to entertainment, and they are placed in instant messengers and social networks - Facebook Messenger, Telegram, VKontakte, Slack, etc.

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This year will be marked by mobile traffic. Stop, so talked about the past and before last years. Damn it, even 2012 was mobile. The upward trend in the share of mobile traffic is not new. The news is that a steady trend has emerged within this trend: owners of smartphones and tablets increasingly prefer to use the mobile Internet using applications rather than mobile browsers.

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On February 22, 2019, Debbie Doherty, head of B2B marketing at Viber, announced that from April 1, chat bots owners will be charged $ 4,500 per month. For the money they will be able to send up to 500 000 messages. You can receive up to 1,000,000 messages for $ 6,500. According to Dougherty, new tariffs are needed to improve the quality of the content: Bots can be published free of charge, however, in order to ensure the quality of the content, we will soon present commercial commitments to bot owners.

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According to Criteo research, users are increasingly making purchases using mobile devices and less and less often - using computers. At the same time, more sales occur through applications: in them, the conversion is 13% compared to 9% for mobile sites. According to the AppAnnie report for 2018, users spent 101 billion dollars on applications.

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The share of mobile devices in the structure of Internet traffic continues to grow. According to a study by the analytical agency We Are Social and the largest SMM platform Hootsuite in Russia, this figure increased by one third in 2017, while the share of desktop traffic in the same period decreased by 5%.

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