The material was prepared by Daria Savitskaya, ideologist and head of DashaMail service support department. We’ll tell you what a welcome series is, why it is important to set them up correctly and how you can optimize them to improve results. Let us show examples of letters for different business areas and analyze the working welcome chain using the example of an online store.
Email marketing is very strong. Using the newsletter, you can notify subscribers about events and promotions, send them interesting content and do many other useful things. But this article is not about marketing. This is a guide to working with the popular mailing service - MailChimp. Why MailChimp Mailing Services are many.
No matter how interesting and useful your newsletter is, there are always people who want to unsubscribe from it. This is normal. No need to get upset and blame yourself for all mortal sins. But to return the ex-subscribers try is certainly worth it. Do you think it will not work? Do not want to impose and spoil your reputation?
An autoresponder is an email message that is automatically sent to the user after he or she has performed an action. The simplest example of an autoresponder is a welcome letter that is sent to a person after he has subscribed to a newsletter, or a letter in which you are asked to confirm the information entered during registration.
Email marketing is one of the best ways to engage a new user in your business sales funnel. After all, you see, very few people will buy products and order services when they first visit the site. It takes some time to get comfortable, to gain confidence in the brand, to understand its features and policies of interaction with customers.
Disclaimer: The opinion of the author may not coincide with the opinion of the editors and blah blah blah. Well, you understand) Hi. Now I work as an e-mail marketer in a federal IT project. I have everything there as it should: segmentation, automation, targeting, and only snow-white bases with a double-opt-in. But two years ago I started with spam mailing.
View rate is one of the main indicators of the effectiveness of email distribution. If it falls, then users do not even open your letters. Why it happens? A list of the most common causes is below. 1. Lack of personalization Your subscribers receive dozens of commercial emails every day.
Dozens of unread emails, lost important messages and annoying email annoy you and steal your time. You may even be thinking about a new mail, the address of which can be given only to the most important contacts. Do not rush to radical solutions. It is enough to put things in the mail once and add manual filters to sort correspondence and fight spam.
Newsletters are a great way to acquire and retain your company's fame among potential and loyal customers. Many sites use mailing lists, and users have long been accustomed to this and are happy to subscribe to the materials of interest. However, not all mailing lists are equally successful.
Perhaps everyone — at least once in their life — wanted to know whether the letter was read. Typical situations: Responded to an interesting vacancy. Sent a resume, portfolio and cover letter, and silence in response. Complete uncertainty. Participate in a creative competition. Deadlines are tight, will soon determine the winner.
It is known that the success of email marketing depends on the number of subscribers. Also, everyone knows that many e-mail collection tools annoy users and reduce the effectiveness of the site. Marketers are faced with a contradiction: on the one hand, you need to somehow stimulate subscriptions, and on the other, you need to think about the happiness of the user.
The authors of many articles containing recommendations on blogging, give advice on attracting new subscribers. But about what should be done when a person has already subscribed to your newsletter, the authors for some reason usually keep silent. But the moment when a person subscribes to your newsletter is very important. It is in some sense an intimate, romantic moment.
Unisender project manager Mikhail Glodyan tells how they targeted ads to users who left their email to them. Very simple and effective internet marketing practice. If you have not tried, we recommend. E-mail is not only mailings. Calculate how many social networks and services are tied to your e-mail.
To make an effective email newsletter, you must correctly perform basic actions: choose a reliable email service, adapt content for reading from mobile screens, write catchy texts, collect a sufficient number of addresses of potential and existing customers, and segment the audience.
On average, an office worker sends up to 40 e-mails per day — estimate the reach of your audience. How to make an impression and tell about yourself as a professional using an e-mail? Create a spectacular and informative signature to it. Before we talk about how to create a good email signature, let's give examples of how not to do it.
Find a person's email may be needed for various reasons: This is a potential lead (for sales managers) This is a potential partner (for marketers) This is a victim that you are going to terrorize (for criminals, sales managers and marketers) The list goes on and on. Pay attention to the last point - you should not use the methods listed in this guide for cold spam mailing.
Article translated by Tatiana Musihina, m2b.space internet marketer. Original link. No matter what they say, email marketing is still evolving. Only one billion users worldwide use the Gmail service. And this is not the limit. The market research company The Radicati Group predicts that by 2020, the number of email users will increase to 3 billion (almost half of the world's population).
Tired of wasting your time writing interesting newsletters that read, at best, 10% of your subscribers? It hurts to look at how the number of subscribers is getting smaller and smaller every day? You try so hard, and the response is almost zero? Here are 10 examples of email messages that made a big impression on their subscribers.
You can do mailings irregularly, each time to sell in the forehead, test headlines and forms at random - there will be clicks and even some sales. However, without a clear strategy, you should not count on a stable growth of business indicators. An email marketing strategy is a document that describes: The goals that you need - and most importantly, really - can be achieved using email marketing.
Today on the Internet you can find a huge number of services that allow you to organize email-mailing. The problem is that they all have different opportunities and belong to different price categories, and in order to make a choice, business owners and email-marketers have to spend a lot of time studying.