5 ways to find common ground with blog readers

You are smart and perfectly aware that in order to grow your blog’s audience, you first need to publish useful content. You share valuable tips, distribute free manuals, but do not communicate with readers at all. In your blog, everything is quiet and peaceful. Yes, you have certain traffic, but some spark is missing ... Familiar situation? Then you definitely need to read this article and take advantage of our tips. Thanks to them, you can find a common language with the audience, create a home environment in a blog.

Council number 1. Write in simple language

Nobody gossips with the company. No one communicates with the robot. No one is friends with a corporation. To attract readers, your writing must be human. Write as if talking to an imaginary friend. Start a conversation. Imagine what questions your friend would ask, and answer them. Think about the problems he might have encountered, and help with adequate advice. Do not speak as if you are a robot or a corporate employee:

  • Use colloquial language such as yeah or Oh shit.
  • Do not use long and incomprehensible words.
  • Use short sentences. Feel free to start sentences with prepositions and conjunctions (but, but, because, because, or).
  • Contact the reader directly. Do not be afraid to contact him at "you."
  • Ask questions.
  • Reduce the number of adjectives and adverbs. Give up pompous and frilly phrases.

A blog post is not a school essay. Your individuality must be clearly traced here. Add some distinctive features and personal characteristics. You can use unusual memorable words. Let your texts contain phrases that only you and no one else use. Read your blog posts out loud. Does the text reflect your position? What moments are in doubt?

Council number 2. Use metaphors

Metaphors are used to explain an abstract idea or to simplify the understanding of complex things. It's like that. But metaphors are capable of much more. Metaphors automatically make a blog more lively and attractive. They create images with which readers can see, feel, hear, taste or even smell what you are talking about. The brighter and more figurative the metaphor, the easier it is to feel your message. Here's how to influence the reader with text. Here, due to what you can become more memorable, interesting and compelling.

Add an extra dose of individuality to your metaphors based on your personal experience. For example, if you are an avid traveler, use travel metaphors. This will give readers an idea of ​​your life and help them know you better. In addition, this is another opportunity for interaction. Knowing about your passion for travel, readers will certainly want to ask about your plans for the summer or your impressions of a particular country.

Metaphors reveal your personality traits. Thanks to them, it is easy to guess what you like best: European football or American, classical music or punk rock, gardening or cooking. Metaphor can also be used as a topic for a blog post. Choose any field (cooking, bowling, traveling - it does not matter) and look for associations related to the subject of the blog.

Suppose you blog about content marketing and choose bikes as a key topic. Here you can draw an analogy. To say that the best way to survive on the way to the top of content marketing is to love what you do. If you hate to write, do not force yourself to blog. Better take a video or hire a copywriter.

Council number 3. Inspire your readers

Content marketing is not only about learning and giving advice. It is important to inspire your subscribers, change their beliefs and call for action. How to inspire?

  • Take care of your readers in the opening paragraph. Show that you understand their problems perfectly. This will make them listen to your advice on how to solve them.
  • Share useful content with them. Post valuable and easy-to-implement tips that will bring real value to people.
  • Complete the post with an inspirational paragraph. Do not let fading activity on your blog. Keep your readers in constant tension. Constantly stir their interest. Make them stand up and start acting.

Sharing tips is good, but not enough. In addition, you need to constantly push readers to the application of these recommendations in practice.

Council number 4. Find a common enemy

Your authority of the blogger is formed gradually. You are passionate about your topics and confidently move towards leadership in your field. And everything seems to be great. But who wants to deal with a boring old professor? Or with a boring wise guy? Sometimes it makes sense to talk about their vulnerabilities. Share not only your accumulated experience, but also honestly admit your mistakes. Show that you are an ordinary person, exactly the same as your readers. You can emphasize the similarity by choosing a common enemy. But be careful! Excessive familiarity looks disgusting. Make sure you and readers are on the same wavelength.

Council number 5. Be interesting and interested

You might think that blogging is a one-way road. You write, publish and share posts. But being interesting is only half the battle. The essence of the blog is not in the stories about your achievements, but in the appeal to the readers.

Mark Schafer, a leading {grow} blog and author of several bestsellers, can be a great example of proper blogging. Mark recently published his 1000th post. By the way, can you imagine what your 1000th post would look like? What would you write about? How difficult was it in the beginning? How much have you achieved since then? Mark acted differently. He personally thanked his first ten readers and admitted that he learned a lot from them and that they inspired him at the start.

This is what we mean by “be interested and take care of your readers.” Look for inspiration from them. Help them and respect them. Treat them like best friends. Ask questions, ask how are you. Find out what else you can help.

Some more short recommendations

  • The next time you respond to comments on your posts, do not just write "thank you". Explore the blog commentator, give him some advice, praise or ask a question. Make it clear that you appreciate it. Like all other readers.
  • Having received e-mail, do not rush to respond with common phrases. Consider each letter as a great opportunity to start a conversation or turn the average reader into a furious fan.
  • Do not think about the number of visitors, page views, shares and comments. Think of only one loyal reader who will soon become your fan.

With these simple tips, you can attract an audience, get followers and establish friendly relations with them. Use them as often as possible and do not forget: readers' loyalty is half the success of your publications.

Adapt material 5 Ways to Bond with Your Blog by Audience by Henneke Duistermaat.

Watch the video: How To Grow with 0 Views and 0 Subscribers (February 2020).


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